Smartphone world is cruel. Fierce competition can make a victorious player who originally fell in a short time. Just look at the RIM BlackBerry overwhelmed with Android and iPhone. Or Nokia who lost the throne as the world’s largest smartphone vendor.
How to map the power of the major players in the global smartphone market? Here are some highlights weaknesses and strengths of each industry, as quoted by the Guardian, Wednesday (25/01/2012):
1. Research in Motion (RIM)
The best step: Provide services that steady and encrypted email and messaging to all users of fuel.
The worst decision: Selling BlackBerry Playbook that failed in the market related to incomplete features such as native email. Playbook make RIM lost USD 485 million.
Greatest strength: Consumers prefer commercial fuel and email, these young fans free fuel.
The biggest drawback: Fuel and email services have cracks that occasionally collapse.
Predictions of the future: If the new CEO Thorsten Heins did the radical step, the more predictable future bleak for RIM BlackBerry judged to be able to compete with the iPhone and especially Android.
2. Apple
The best step: Making the iPhone is fully touch screen, with a good browser and can run so many applications. The handset is a great success and created a touch-screen trends.
The worst decision: Do not want to play in the middle or bottom of the smartphone market. As a result the popularity of IOS can dilibas Android.
Greatest strength: their focus on design and quality, abundant funds, as well as loyal customers.
The biggest drawback: With only one kind issued per year iPhone, this handset is likely less enthused if they fail to meet expectations.
Predictions of the future: There will still be hugely successful, but increasingly threatened by cheap handsets and possibly Android Windows Phone.
3. Google
The best step: Creating Android free and buried all his class service in this OS.
The worst decision: Creating Android patents without adequate support. Consequently Android sued so many vendors here and there.
Greatest strength: The number of vendors that use the Android supporters so as to produce a large revenue from mobile advertising
The biggest drawback: Not having adequate patent.
Predictions of the future: Android predicted will grow, especially in one of the largest markets, China.
4. Microsoft
The best step: Creating a Windows Phone that is really new as a replacement for Windows Mobile is already obsolete.
The worst decision: No serious work on interesting interactions via touch screen on the handset. Though the touch screen proved a significant role.
Greatest strength: Got a skilled engineering workers and abundant funds for marketing
The biggest drawback: Brand has deteriorated in the smartphone arena
Predictions of the future: By working closely with Nokia, Microsoft is expected to succeed menggeber Windows Phone. Moreover, they are serious and ambitious company.
5. Samsung
The best step: Focus make Android handsets
The worst decision: Make some handset designs is too close to Apple products. Though true of Samsung’s design team has.
Greatest strengths: the Samsung is the world’s largest semiconductor maker and the components themselves have to make smartphones. So they can quickly make a lot of mobile phones with competitive prices and the latest technology.
The biggest drawback: Brand Samsung is already strong but considered not aligned with Apple.
Predictions of the future: Samsung Android now is the brand continues to play and predictable flying.
6. Nokia
The best step: Firing CEO Olli Pekka Kallasvuo and replacing it with Stephen Elop.
The worst decision: Assumes underestimated the iPhone and then Android, Symbian and rely on the time is too long.
Greatest strength: Manufacturing and efficient distribution channels worldwide handsets.
The biggest drawback: As is often regarded as the brand of the past.
The projection of the future: Together Microsoft and Windows Phone, many analysts predict Nokia will recover in the smartphone market world and fight back the iPhone and Android.
